06 June 2025
For the first time, Australia has evidence-based clinical guidelines for acute myeloid leukaemia (AML). Published in February 2025, this was an unprecedented collaborative effort from the Leukaemia Foundation, the Australian federal government’s Blood Cancer Taskforce, the Haematology Society of Australia and New Zealand, as well as a group of dedicated haematologists, oncologists, and infectious disease […]
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09 May 2025
Biologics are unlocking a personalized path for patients with asthma This week, in recognition of World Asthma Day, we’re not just imagining the future of asthma care – we’re living through its transformation. Over the past two decades, the introduction and advancement of targeted biologic therapies have significantly changed the landscape for people with severe […]
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15 September 2023
With almost 70% of HCPs now being considered digital natives, it is now more important than ever to understand their attitude towards digital channels and how we can best leverage them in the medical communication space. Veeva Systems recently published the results of the largest-ever global analysis of digital HCP engagement, including data from 80% […]
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10 January 2023
Tell us about your previous work in healthcare events planning and marketing; what were your main responsibilities? My role as Marketing Coordinator for a medical equipment supplier was, what I would now describe as, a job of three parts: marketing, creativity, and operations. My main responsibilities were producing company-branded marketing materials and exhibition booth designs, […]
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03 August 2022
A 6-month investigation has called into question the veracity of a landmark study published in 2006 that has since underpinned most research in Alzheimer’s disease. Science magazine’s findings, which include possibly altered or duplicated images that accompanied this study in Nature, cast doubt on whether the accumulation of amyloid plaques in brain tissue cause the […]
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