Views & news

We’re always looking to talk medcomms with curious people.

Below, you’ll find out how we’re approaching the latest challenges and what we’re getting up to. What does that spark for you? Let us know!

The digital hybrid age: Deepening HCP relationships in a time of flux

With almost 70% of HCPs now being considered digital natives, it is now more important than ever to understand their attitude towards digital channels and how we can best leverage them in the medical communication space. Veeva Systems recently published the results of the largest-ever global analysis of digital HCP engagement, including data from 80% […]

Read article

A new chapter and fresh perspective: Q&A with Vanessa!

Tell us about your previous work in healthcare events planning and marketing; what were your main responsibilities? My role as Marketing Coordinator for a medical equipment supplier was, what I would now describe as, a job of three parts: marketing, creativity, and operations. My main responsibilities were producing company-branded marketing materials and exhibition booth designs, […]

Read article

Medical misinformation: It’s not just for the public

A 6-month investigation has called into question the veracity of a landmark study published in 2006 that has since underpinned most research in Alzheimer’s disease. Science magazine’s findings, which include possibly altered or duplicated images that accompanied this study in Nature, cast doubt on whether the accumulation of amyloid plaques in brain tissue cause the […]

Read article

Q&A: Why Synergy Vision became an employee-owned company

On 1st March 2020, Synergy Vision (SV) became an employee-ownership(EO) company. It’s a big move for us and shows just how far we’ve come since 2007 when our founder and CEO, Ffyona Dawber, started Synergy Vision in a spare room of her north London home. In the 14 years since, we’ve grown to be an […]

Read article