Views & news

We’re always looking to talk medcomms with curious people.

Below, you’ll find out how we’re approaching the latest challenges and what we’re getting up to. What does that spark for you? Let us know!

5 lessons from cats(!) for standout HCP education

Today is a very special day for the cat friends among us: International Cat Day! And if you’re lucky enough to share your life with a cat (we don’t use the ‘own’ word around these parts), you know that harmonious partnership is achieved through taking the time to truly understand them. Because, let’s be honest: […]

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5 considerations for fruitful biopharma/society scientific partnerships

It’s 2026 planning season, and here at Synergy Vision, we are knee-deep in supporting our clients with building brand, medical and cross-functional strategies that will underpin continued success. One reflection this year is the importance of external collaborations, recognising that biopharma is stronger as part of a community than alone. And that’s partly because of […]

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Expertise in clinical guidelines: Designing the gold standard of care for AML in Australia

For the first time, Australia has evidence-based clinical guidelines for acute myeloid leukaemia (AML). Published in February 2025, this was an unprecedented collaborative effort from the Leukaemia Foundation, the Australian federal government’s Blood Cancer Taskforce, the Haematology Society of Australia and New Zealand, as well as a group of dedicated haematologists, oncologists, and infectious disease […]

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Biologics are unlocking a personalized path for patients with asthma

Biologics are unlocking a personalized path for patients with asthma This week, in recognition of World Asthma Day, we’re not just imagining the future of asthma care – we’re living through its transformation. Over the past two decades, the introduction and advancement of targeted biologic therapies have significantly changed the landscape for people with severe […]

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The digital hybrid age: Deepening HCP relationships in a time of flux

With almost 70% of HCPs now being considered digital natives, it is now more important than ever to understand their attitude towards digital channels and how we can best leverage them in the medical communication space. Veeva Systems recently published the results of the largest-ever global analysis of digital HCP engagement, including data from 80% […]

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